Is social media taking up too much of your time? In this post discover 7 social media marketing apps that will help you save time so you can spend more time in the studio creating art.
Imagine your life without your smartphone.
When was the last time you left the house without your smartphone?
When was the last time you watched a full T.V. commercial without grabbing your smartphone?
When was the last time you were a passenger in a car without scrolling through your Facebook News Feed?
If you answered, “I can’t remember.” You are like most of us.
There is no arguing that mobile devices have made our life easier.
If you need directions, you click on an app.
If you want to hear your favorite music, you click on an app.
If you want to find a restaurant, you click on an app.
If you need a ride, you click on an app.
Apps have made our busy lives manageable, and there are some social media marketing apps I found very helpful that I am going to share with you.
Social media marketing is strategies and tactics used to build awareness of a product or service targeting social networks.
Social media has made it possible for a small family owned businesses like yours, to make a career doing what you love.
Selling art online is easy if you think about it. All you need is a website or a platform like Etsy to showcase your art and time to promote.
Social media will play an important role in your marketing efforts. However, if you are not careful you could easily find social media eating up your time making it difficult to do other important tasks.
Not too long ago, it was almost impossible for a small business to compete with large businesses.
Small businesses did not have the marketing budget to build brand awareness like the larger businesses did. Larger business would spend money on T.V., radio, newspaper, and magazine ads.
Today marketing is affordable for everyone. The winner is the person or business that creates the best content.
The problem for artists is we work alone. Creating art, taking pictures of the art, uploading the images, writing content, engaging with potential buyers, social media and shipping products all take time.
We need to take advantage of every tool that is available for us to make our lives a little easier. Here are some apps I found that make my social media marketing a little easier.
Do you find it difficult to remember important tasks?
Have you written a to-do-list and leave it where it will never be seen again?
If you need a list that is always with you, Todoist might be the perfect app for you.
Todoist has a free basic membership that will be suitable for most people. You can also purchase a yearly membership that includes extra features.
Here are some of the features for the free membership:
Watch this video to learn what you can do with Todoist.
As an artist, you know that the day can pass by in the blink of an eye. It can also be difficult for people to be productive working at home with all of the distractions.
Pomodoro Time might be the solution to your problems.
This is a time managing system that involves working for twenty-five minutes followed by a short break.
Studies have shown that taking small breaks throughout the day will greatly improve your productivity.
Read more about the Pomodoro Technique at Productivity 101: A Primer to the Pomodoro Technique.
Be Focused is a free focus timer and goal tracker for work app.
If you struggle with staying focused on one task at a time, this app might be exactly what you have been waiting for.
You might also enjoy my eBook The Productive Artist – How To Live Your Dreams.
Here is a video showing what you can do with this app.
Social media is visual. When you scroll down your favorite social media network you will see your News Feed filled with images and videos.
The problem is that the image dimensions are different for each social media network. This makes it difficult for you to market your artwork on multiple platforms.
I have stumbled upon Canva a few years back and it is still my go-to app for creating images for my social media marketing strategies.
Canva is easy to use and it has templates for the most popular social media networks.
All you have to do is pick the temple for the social site you are creating an image for.
Create your image then publish it. The size will be perfect every time.
No more trying to remember the dimensions for each network you are publishing on. Canva does that for you.
Here is a basic tutorial to help get you started with Canva.
How many times have you looked back at your social posts and you found simple spelling and grammar mistakes?
I have found an easy to use app that will help you solve this problem.
The tool will highlight any errors making it easy to notice and address.
This tool will save you time revising simple mistakes from posts you have already published. Take a few seconds, and copy and paste your text into Hemingway and fix any mistakes before you publish your thoughts on social media.
Watch this video to learn how to use the Hemingway app.
Would you like to save time by publishing your content to all of your social sites with one click?You can do that with Buffer.
Buffer is an app that allows you to publish, schedule and analyze all your posts in one place.
For example, I schedule all of my tweets in the morning. The tweets will be posted throughout the day and I don’t even have to log in to Twitter.
This can be done with the most popular social media networks.You can even let Buffer decide what the best times to post your content is.
With over 3 million people using Buffer, you know the app will help you with your social media marketing.
Here are 21 videos by Buffer to help you learn the app.
BuzzSumo is a sophisticated software that will show what is trending for any topic or competitor.
This information will help you decide what you will need to focus on to help build your art business.
Do you want to know what content is working for your competitors?
Do you want to know what type of content is being shared the most?
You can learn this and a lot more with BuzzSumo.
Here is a video that will get you started with BuzzSumo.
The last app I would like to share with you is Mention.
Mention helps you to keep track of what people are saying about you and your art business in real time.
This will help you to put out any fires before they are out of control.
Many people do not realize that social media is a great tool to help improve your customer service.
If you can address a customer’s issue and resolve it in real time, you are making an unhappy customer satisfied. It has been shown that when a company reaches out to fix a problem the customer will become a loyal customer for that business.
Not only are you helping one person, but everyone else that sees what you are doing will start to have trust in your company.
Here are some videos to help get you started.
Social media marketing is constantly changing. Keeping up-to-date with all of the changes is a full-time job.
I see many artists struggle because the do not learn the basics and build a solid foundation for their social media marketing plan.
If you are finding it difficult to build brand awareness on your social media platforms, you might want to consider taking some time off from the newest social media marketing hacks and focus on the basics.
Here are some social media marketing books I have found very helpful.
The Art of Social Media – Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick (Amazon Affiliate Link)
The New Rules of Marketing & PR by David Meerman Scott (Amazon Affiliate Link)
Epic Content Marketing – How to Tell a Different Story, Break Through the Clutter, Win More Customers by Marketing Less by Joe Pulizzi (Amazon Affiliate Link)
LikeableSocial Media – How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks) by Dave Kerpen (Amazon Affiliate Link)
The Power of Visual Storytelling – How to Use visuals, videos, and Social Media to Market Your Brandby Ekaterina Walter and Jessica Gioglio
There are many great books available that will help you to build awareness on social media.
I have put this list together to help get you started.
You might want to consider making a goal to read one or two marketing books a year.
The more you learn, the stronger your art business will become.
Anyone can make money selling art. Of course, you will have to enhance your artist skills in the beginning, but there will be a point where you can make money selling art. All you have to do is showcase your art to the right people, your target audience.
Your target audience is the people who follow you on your social media networks. They are the ones who are interested in your artistic style and feel a connection to your art.
Your job after they have started following you on your social sites is to provide content on a regular schedule so they do not forget about you.
The best way to save time is to create a social media marketing calendar. Take some time and write out what you would like to share on Facebook, Instagram, Twitter, Pinterest and what other networks you are using for each day of the week.
Use the apps I shared with you to create, deliver and assess the progress of the content you are publishing.
Success comes from planning, and a social media marketing calendar should be a part of your art marketing plan.
You might also be interested in:
There are many jobs that you will have being a selling artist.
The easiest way to increase the value of your time is by getting more done in less time.
Apps can be a savior or a curse.
If you find an app that you like, stick to it. I have seen so many people waste time trying every new app that launches. The time it takes to learn all of the features of new apps could be used for other tasks.
Your goal is to work less and make more.