130+ Social Media Statistics that Matter to Marketers in 2019

Last updated: 06-29-2019

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130+ Social Media Statistics that Matter to Marketers in 2019

Image via Dylan Nolte under CC0
130+ Social Media Statistics that Matter to Marketers in 2019
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Whether you’ve been using social media for years or you’re just getting started, it’s important to base your strategy on hard data. That is, social media statistics.
Knowing the facts helps you understand which networks are a fit for your business, so you can make the most of your social marketing plan and budget .
To make sure you’re up-to-date on the latest developments in the social sphere, we’ve compiled the most important social media stats from the industry’s top surveys, studies, and reports.
Let’s dive in.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
General social media statistics
Social media use is growing
3.48 billion people now use social media. That’s an increase of 9% from last year . Put another way: 45% of the total world population are using social networks.
366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day.
Mobile social media access is on the rise
5.11 billion people now have mobile phones. That’s up 2% from last year.
Of those, 3.26 billion use their mobile devices to access social media, up 10% from last year.
Social media is integrated into our daily lives
Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
69% of U.S. adults use at least one social media site.
The average American Internet user has 7.1 social media accounts.
51% of 18- to 24-year-olds say social media would be hard to give up.
Brands have embraced social marketing
90% of brands use social media to increase brand awareness.
But 58% of brands say measuring the effectiveness of social is a challenge, and only 34% measure social ROI.
28% of marketers have either already implemented social commerce or plan to do so in the next year.
77% of brands expect their use of social media to increase.
Most businesses maintain between four and 10 social profiles.
Consumers use social to interact with brands
More than 40% of digital consumers use social networks to research new brands or products.
Stories are taking social by storm
Stories are set to outpace feeds in 2019 .
Nearly a billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.
Stories are growing 15 times faster than feed-based sharing.
80% of major brands now use stories on at least one social network.
Social media advertising statistics
The number of small-to-medium-size businesses using YouTube ads has doubled in the past 2 year.
The number of small businesses using Pinterest ads increased 50% from 2017 to 2018.
2 million advertisers use stories across Facebook, Instagram, and Facebook Messenger.
Social ad spend is increasing
Global social media advertising spending increased 32% in 2018.
That spending is predicted to grow an additional 73% in the next five years.
Facebook’s advertising revenue was more than $55 billion in 2018. For Q4 2018, 93% of that ad revenue came from mobile ads.
Instagram brought in an estimated $6.84 billion in mobile advertising in 2018, up from $3.64 billion in 2017.
Twitter’s advertising revenue was 2.6 billion in 2018 , an increase of 25% over 2017.
In 2018, YouTube generated $3.6 billion in video ad revenues in the U.S. alone, up 17.1% from 2017.
Pinterest is expected to bring in $771.4 million in U.S. ad revenues in 2019, an increase of 39.4% over 2018.
Snapchat made an estimated $660 million in U.S. ad revenues in 2018, up 18.7% from 2017.
Social ads deliver business results
A typical American Facebook user clicks on 8 Facebook ads per month.
Half of Generation Z and 42% or Millenials says social media is the most relevant ad channel .
Snapchat’s collection ads had double the return on ad spend of other Snap ad formats in Q4 2018.
Twitter ad recall is 60% higher for brands with consistent logo placement.
Promoted Tweets with videos save 50% on cost per engagement.
Make your campaigns go further by including video ???? pic.twitter.com/udqLfmiPgN
Learn more in our full post on social media advertising stats .
Instagram statistics
Learn more in our full posts on Instagram statistics and Instagram demographics .
Facebook statistics
Users
Facebook has 2.32 billion monthly active users as of December 2018, an increase of 9% from the previous year. It remains the top-ranked social platform.
150 million people use Facebook Stories daily.
In the United States, 169.5 million people use Facebook, an increase of 0.9% from 2017.
Demographics
On Facebook, the number of users aged 65 and up has doubled since 2012 . 41% of U.S seniors now use the social network.
Use among U.S. teenagers is shrinking , from a high of 71% in 2014-15 to 51% in spring 2018.
74% of U.S. women use Facebook, compared to 62% of U.S. men.
76.9% of mobile Facebook users access the network on an Android device, compared to 14.1% using an Apple device.
Network reach
Facebook is the second-most popular site in the world, behind only Google, and boasts an average time per visit of 10:57.
The average reach of a post is 8% of total page likes.
The average Facebook engagement rate for all types of page posts is 3.75%
Network activity
Learn more in our full posts on Facebook statistics and Facebook demographics .
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Twitter statistics
Users
Twitter has 321 million monthly active users. This is a decline of 3% from 330 million users in 2017.
However, the number of users in the United States grew slightly in 2018, to 55.2 million.
Demographics
40% of Americans aged 18 to 29 use Twitter. That percentage drops with each subsequent age group.
As on many other platforms, individuals with a college degree are more likely to use Twitter: 32% of degree-holders use the platform, compared to 25% with some college education, and 18% with a high school education or less.
Network activity
People watched more than 50,000 years of product review videos over the last two years.
Brands on YouTube
61% of businesses worldwide use YouTube.
Learn more in our full post on YouTube statistics .
Pinterest statistics
Users
Pinterest has more than 250 million monthly active users.
77.4 million of those users are in the United States. That’s an increase of 7% from 2017.
Demographics
Pinterest remains more popular with women, as 41% of women use the platform , compared to just 16% of men.
Pinterest is used by 34% of Americans aged 18-49.
Network activity
80% of Pinterest users access the network on mobile devices.
Brands on Pinterest
LinkedIn gets two new members every second.
Demographics
LinkedIn is especially popular among high-income earners and college graduates. About 50% of degree holders use LinkedIn , compared with just 9% of those with a high school diploma or less.
LinkedIn users include 10 million C-level executives, 3 million MBA graduates, and 6 million IT decision-makers.
Network activity
LInkedIn feeds see more than 9 billion content impressions per week.
Brands on LinkedIn
62% of businesses use LinkedIn, but 86% of B2B companies use the network.
There are more than 30 million companies on LinkedIn , with more than 20 million open jobs.
The top priority for businesses using LinkedIn in 2019 is to drive more leads (63%).
90% of LinkedIn users say they are open to the right job opportunity.
Learn more in our full posts on LinkedIn statistics and LinkedIn demographics .
Snapchat statistics
Users
Snapchat has 186 million daily active users.
In the U.S., there were 84.8 million monthly active users in 2018. eMarketer predicts this will increase to 90.4 million in 2019.
Demographics
78% of Americans between the ages of 18 and 24 use Snapchat .
Use drops with age: 54% of those between the ages of 25 and 29 use the app, and 25% of those between 30 and 49.
Network activity
Roughly 63% of Snapchat users access the platform daily, and 41% do so multiple times per day.
In fact, the average daily active Snapchatter opens the app more than 20 times a day and spends an average of 30 minutes in the app each day.
Snapchat was the third-most-downloaded iOS app in 2018.
Brands on Snapchat


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