Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV

Last updated: 05-30-2019

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Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV

Television isn’t dying, but it is changing. Commercials today are not standalone ads: They’re integrated parts of multichannel strategies. Intuit, for example, masterfully used video in a recent campaign on multiple platforms to increase its brand awareness. The centerpiece—an animated story about a robot—aired during the Super Bowl, on social media platforms and on the company’s website. Each manifestation of the campaign varied in length and content, but the subject remained consistent—and ...


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