Articles about online advertising


5 Top Social Channels’ Marketing Spend

Last updated: 07/12/2019

Kantar Media took a peek at the five big social channels in the U.S., and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in...

Read full article


PushSpring & Adobe Partner to Provide Deeper Insights for Adobe Audience Manager Clients

Last updated: 06/26/2019

PushSpring, an independent app-based mobile audience platform, announced a partnership with Adobe Audience Manager, an industry-leading data management platform, providing...

Read full article


TMBI’s Survey Examines Attitudes Toward Digital Buying

Last updated: 06/23/2019

Fake News, Ad Fraud and Lack of Transparency are a Setback for Programmatic. Trusted Media Brands, Inc. has released primary research from its latest survey, 2017: Now More...

Read full article


4 Experts on Google’s New Ad Tests for Fraud

Last updated: 06/23/2019

Google has been undergoing tests with media companies to weed out fraudulent digital ads that are being improperly bought and sold as premiums. This all boils down to the...

Read full article


Goodbye Doesn’t Mean Forever: How To Leverage Omnichannel Marketing For Re-Engagement

Last updated: 06/22/2019

Amy Abascal, Head of Marketing, Americas at FollowAnalytics, shares her insights on re-engagement and omnichannel marketing. This morning, I got into the office, drank my tea...

Read full article


Advertiser Perceptions Launches Center for Advertiser Intelligence

Last updated: 06/22/2019

Advertiser Perceptions, which provides data-driven business intelligence for the advertising industry, has launched an online resource providing marketing executives, agency...

Read full article


The Mobile/Brand Engagement Revolution

Last updated: 06/21/2019

A majority of consumers are comfortable talking with a chatbot, yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in...

Read full article


ShareThis Launches First Free A/B Testing Tool for Publishers Tailored for Facebook

Last updated: 06/20/2019

ShareThis, a sharing intelligence company, announced the launch of a free tool that allows for A/B testing content on Facebook, as well as an alerting system that flags when...

Read full article


Three Quick Steps to Support the Industry Ad Clean Up

Last updated: 06/17/2019

While the advertising industry is taking steps to combat ad fraud – reversing the tide and contributing to ad fraud’s decline – it’s still predicted to cost $16.4 billion...

Read full article


Online Quizzes Are Data Goldmines for Marketers

Last updated: 06/13/2019

Online quizzes have taken the Internet by storm in recent months. Curious which Grease character you are? Zimbio has a quiz for that. Looking for ways to spend $100? BuzzFeed...

Read full article


Keeping brands safe in a programmatic world

Last updated: 06/13/2019

Recent revelations that major brands and political parties have inadvertently funded terrorism through their online advertising highlights just how easy it is for premium...

Read full article


The future of search for brands is to be heard

Last updated: 06/12/2019

My two-fingered typing has improved over the decades. Of course, it’s had to speed up and adapt to different hardware for the always-on business world we operate in. But back in...

Read full article