Articles about mobile marketing


How to Implement In-App Advertising in Your App to Attract and Convert Users

Last updated: 07/25/2019

In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting...

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What You Can Do With Refined Mobile App User Segmentation

Last updated: 07/23/2019

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just...

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7 critical lessons for marketers from Advertising Week

Last updated: 07/15/2019

Forget buzzwords like influencer marketing, augmented reality or artificial intelligence. The big topic at Advertising Week this year was "control." From brands to agencies and...

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Why AI is Becoming Increasingly Important to Mobile Marketers

Last updated: 07/03/2019

We at Vibes strive to stay on the cutting edge of mobile marketing technology and trends. Recently, we held a webinar addressing artificial intelligence, something that is hot...

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Top 8 Mobile Advertising Platforms for 2019

Last updated: 07/03/2019

The rise in smartphone popularity and use led to a whole new avenue in marketing — mobile marketing and mobile advertising. The adtech industry grew substantially, and now we...

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Why UX Research Should Be a Priority for Mobile Marketers?

Last updated: 06/29/2019

An audience-centric UX design plays the most crucial role in mobile marketing. Find out how to make right user persona and conduct UX research for successful mobile marketing,...

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6 trends that will shape mobile marketing in 2019

Last updated: 06/29/2019

The impact of mobile marketing innovations and disruptions of years' past will continue to come into focus in 2019 as markets mature and leading players battle for dominance....

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What is Direct-to-Consumer Marketing?

Last updated: 06/29/2019

What is Direct-to-Consumer Marketing? January 8, 2019 Vibes Marketing Share this Article LinkedIn Happy New Year! To kick off 2019, we’re starting a blog series, beginning with...

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What are Mobile Subscribers? How Can They Benefit my Brand?

Last updated: 06/29/2019

What are Mobile Subscribers? How Can They Benefit my Brand? January 17, 2019 Vibes Marketing Share this Article LinkedIn We strive to create content on our site for every level...

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Innovation Lab: Fashionable Robots, Luxury Subs and Edible Thermometers | Mobile Marketing Magazine

Last updated: 06/25/2019

At Mobile Marketing, we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits....

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Mobile App vs Mobile Web - what's the right answer for retailers?

Last updated: 06/25/2019

Produced in association withBijou Commerce. Click here to register for their webinar discussing the mobile web vs mobile app debate on 14th Feb. In the past decade, there has...

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The 10 Best Quotes from our Programmatic Summit | Mobile Marketing Magazine

Last updated: 06/24/2019

Yesterday we held the Mobile Marketing Programmatic Summit in London, with the usual combination of expert speakers and roundtable sessions. Here's a selection of the very...

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