Articles about mobile marketing


How to Implement In-App Advertising in Your App to Attract and Convert Users

Last updated: 07/25/2019

In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting...

Read full article


What You Can Do With Refined Mobile App User Segmentation

Last updated: 07/23/2019

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just...

Read full article


7 critical lessons for marketers from Advertising Week

Last updated: 07/15/2019

Forget buzzwords like influencer marketing, augmented reality or artificial intelligence. The big topic at Advertising Week this year was "control." From brands to agencies and...

Read full article


Google scraps much-criticised 'First Click Free' policy | Mobile Marketing Magazine

Last updated: 07/05/2019

Google is putting an end to a contentious policy that forced publishers to give away free articles so that they could appear on the tech giant’s search engine. The ‘First Click...

Read full article


Why AI is Becoming Increasingly Important to Mobile Marketers

Last updated: 07/03/2019

We at Vibes strive to stay on the cutting edge of mobile marketing technology and trends. Recently, we held a webinar addressing artificial intelligence, something that is hot...

Read full article


Top 8 Mobile Advertising Platforms for 2019

Last updated: 07/03/2019

The rise in smartphone popularity and use led to a whole new avenue in marketing — mobile marketing and mobile advertising. The adtech industry grew substantially, and now we...

Read full article


Three-Step Checklist to Making an Effective Mobile Ad Creative

Last updated: 06/29/2019

“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for...

Read full article


Why UX Research Should Be a Priority for Mobile Marketers?

Last updated: 06/29/2019

An audience-centric UX design plays the most crucial role in mobile marketing. Find out how to make right user persona and conduct UX research for successful mobile marketing,...

Read full article


6 trends that will shape mobile marketing in 2019

Last updated: 06/29/2019

The impact of mobile marketing innovations and disruptions of years' past will continue to come into focus in 2019 as markets mature and leading players battle for dominance....

Read full article


What is Direct-to-Consumer Marketing?

Last updated: 06/29/2019

What is Direct-to-Consumer Marketing? January 8, 2019 Vibes Marketing Share this Article LinkedIn Happy New Year! To kick off 2019, we’re starting a blog series, beginning with...

Read full article