5 Psychological Insights To Help Create Better Emails

Last updated: 05-29-2019

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5 Psychological Insights To Help Create Better Emails

There are many levers -- many of which are not immediately visible to email marketers -- that determine the performance of an email program. I’ve recently been taking a look at one lever: psychological methods to drive opens, clicks, and conversions. I found the list of psychological insights at getmentalnotes to be a useful framework for this approach. The next time you are building a new email and you are stuck for new ideas, here are some approaches you might want to try: Social proof: We ...


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