Is The Space For Local Digital Marketing Services Expanding — Or Consolidating?

Last updated: 06-02-2019

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Is The Space For Local Digital Marketing Services Expanding — Or Consolidating?

Analysis Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing." Over the past few years, a rush of digital marketing services platforms have followed the lead of Facebook, Google, and others racing for what was once a largely untapped pool of ad spending by regional brands, major franchise operators, and SMBs. Ev...


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