Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

Last updated: 06-02-2019

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Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. "The fact that our data suggests advertisers bucked the typical seasonal trend and continued to increase their spend on Amazon following the traditional Q4 peak shows that brands are hugely interested in product-led advertising on e-commerce sites such as Amazon," Oren Stern, ecommerce general manager at digital marketing company Kenshoo, said. B...


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