How Influencer Marketing Can Work in a B2B Context

Most people who write about influencer marketing write in a B2C context. We all see stars walking on red carpets and they are just walking billboards / advertisements for this designer or that. This set of earrings or that, this make up or that. The thing is, if we work in B2B we don't really see how this translates, but it does. We have just completed working with a large tech company who wanted support for a conference they were running. The brief was simple, many of the people who attend t...