KPI Cheat Sheet for 4 Specific Brand Goals

In the broad strokes, most measurement initiatives proceed in three stages. First, you need to define the goal, then you need to determine the key performance indicators that align with those business goals. Finally, you need to communicate the outcomes to senior leaders in language that’s rooted in the goal itself. But the devil is in the details. Given the mountain of data available to communicators, moving from the first to the second step—from defining the goal to identifying the specific...