Articles about marketing strategy


Why Location-Based Emails Are So Important for Your Brand

Last updated: 08/08/2019

As so many consumers use mobile to make purchasing decisions on-the-go, the power of location-based email marketing is greater than ever.  Location-based email marketing allows...

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Why Organizations Claim They Want Change, But Really Don't

Last updated: 08/01/2019

We had an organization come to us that was struggling with getting sales trajectories turned around - a common problem for many companies. Through extensive discussions, we...

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How to increase website traffic with existing content

Last updated: 07/29/2019

You worked hard to produce the content that you already have. Now let’s take a look at how to increase website traffic by reusing, repackaging and recycling that existing...

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Take These 5 Steps Before your SEO Expert Ruins your Website Completely

Last updated: 07/22/2019

Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search...

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What Does the Future of Paid Search Look Like?

Last updated: 07/20/2019

Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most...

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11 Changes & New Features Coming to AdWords: What You Need to Know

Last updated: 07/20/2019

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on...

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Why Brand Storytelling Is The Future of Marketing

Last updated: 07/19/2019

Wouldn’t it be nice to look into a crystal ball and discover how marketing will look in the future? Well, that’s probably not going to happen, so instead, we have to look at...

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5 Steps to Market to a New Vertical - Marketo Marketing Blog - Best Practices and Thought Leadership

Last updated: 07/19/2019

Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and...

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13 Marketing Trends: What to Expect in 2019?

Last updated: 07/16/2019

The marketing industry is one of the fast-changing ones and if you want to keep your business relevant you need to follow the marketing trends and adjust your...

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3 Steps to Creating Scalable, Quality Content with Influencer Marketing

Last updated: 07/05/2019

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the...

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What is Influencer Marketing? Here is the What, Why and How for Business

Last updated: 07/04/2019

What is Influencer Marketing? Here is the What, Why and How for Business There is no doubt influencer marketing is a powerful way to zoom your social media and business success...

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Everything You Need to Know About Social Media Marketing

Last updated: 07/03/2019

Technology has taken over the modern world, and it’s causing many real changes in our lives. With all the advanced gizmos popping into the industry, it’s no surprise that people...

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