Articles about marketing


AI Is Revolutionizing the Relationship Between Companies and Their Customers

Last updated: 08/02/2019

Among AI's numerous exciting applications is using it to improve customer relations. It is already being used to analyze data, chat to customers, and develop marketing...

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Where will the media take us next?

Last updated: 07/24/2019

Since the first story was carved on a rock, media pundits have explained that they have simply given people what they want, reporting the best they can on what’s...

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New Automation Problem: Workers Might Not Tell You They're Not Working

Last updated: 07/24/2019

It's a rare company today that doesn't use some degree of automation--leaders know it can save money and free workers to do more creative taskstechnology still can't handle. But...

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Why Online Branding is Important for Edutech Companies - Social Media Explorer

Last updated: 07/09/2019

by Adam Torkildson | July 6, 2019 Edutech, that is, companies that provide technology-based education services, or which develop solutions for the education sector in general,...

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4 Things You Should Do to Deal With Difficult Customers Without Losing Your Cool

Last updated: 07/03/2019

Start a business and stick around long enough, and there's a good chance you'll encounter a client, that--for whatever reason--is unhappy no matter what you do. You may have...

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Struggling to Stay Connected as Your Business Grows? Try This 1 Weekly Habit

Last updated: 07/03/2019

Being in a high-growth company is both fun and exciting. As the founder of a five-time Inc. 500/5000 company, I've experienced it firsthand. And as a business coach, I've also...

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How does social media affect your debt, and how to limit the effect? - Social Media Explorer

Last updated: 07/03/2019

by Jacob Maslow | June 30, 2019 Are you tired of being intimidated by the flashy lifestyles on Facebook, little kids wearing outfits that cost more than your monthly wages, or...

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These 7 Common Social Media Mistakes Are Costing Your Company, Big Time

Last updated: 07/03/2019

With 77 percent of small businesses alone now active on social media in the United States, it's become clear that social media is now deemed a required marketing channel for...

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3 Ways to Maximize the Value of Your Brand's PR

Last updated: 06/24/2019

Content marketing trends have been pushing the evolution of the marketing industry for several years, and while I'm aware that I might seem biased as the leader of a content...

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The 8-Step Guide to Achieving 100% Google Page Speed

Last updated: 06/21/2019

Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to...

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Identity crisis? Why it's time to rethink the media agency model

Last updated: 06/21/2019

New technology has created new challenges for brands. Since 2012, the time consumers spend with traditional media has dropped in 29 key markets around the world – including in...

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A Prototype for an Encrypted Uber That Can't Track You

Last updated: 06/21/2019

Few tech companiescan rival Uber in its combination of blurred ethical lines and data-fueled power to invade people's privacy. The same rideshare service that's been rocked by...

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