Riding A Rocket Of Awesome To Data-Driven Success

Last updated: 06-19-2019

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Riding A Rocket Of Awesome To Data-Driven Success

Before Rockets of Awesome Founder and CEO Rachel Blumenthal had a thriving business — her subscription service for children’s clothes — she was a mom with a problem: There is no such thing as being done with clothes shopping for kids. No matter what anyone does, no matter how hard anyone tries, children are in the annoying habit of constantly growing. “Every season, my kids had outgrown the previous season’s clothes, and I was replacing complete wardrobes,” she says. “It was time-consuming an...


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