It is turning from a platform for interaction with friends to a profitable marketplace for businesses offering almost any kind of product or service. Instagram is now a leader in that ecosystem. It has a 10% higher engagement rate than Facebook and as much as an 84% higher engagement rate than Twitter. In recent times, there have been a number of updates that illustrate how Instagram is leading the charge for businesses. Implementation of a ‘Shop now’ button for fast shopping, along with the ...