Most brands admit sales lost to counterfeiting: AI and dark web new threats

Last updated: 07-25-2019

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Most brands admit sales lost to counterfeiting: AI and dark web new threats

Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research. New research from MarkMonitor also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult over the next five years, with challenges coming from the areas of artificial intelligence, the dark web, and augmented reality. In addition, 41% of brands indicate they are already experiencing an increase in b...


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