SearchCap: Voice assistant study, SEO audits & PPC budgets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out of budget-limited campaigns Apr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. The first steps of your SEO audit: Indexing issues Apr 27, 2018 by Janet Driscoll...