Using machine learning to get more value out of your Facebook campaigns

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla and Commerzbank have taken a stand against the platform over security fears. But amidst all the doom and gloom, we marketers shouldn’t lose sight of the fact that data, when used appropriately and securely, is a gift. It allows us to run campaigns that are both highly effective for advertise...