Last updated: 07/30/2019
Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences,...
Last updated: 07/30/2019
Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the types of...
Last updated: 07/29/2019
If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to...
Last updated: 07/27/2019
Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and...
Last updated: 07/26/2019
Display advertising is one of the webs oldest marketing strategies, and is sometimes looked at with scepticism by those in the community who have had less than positive returns...
Last updated: 07/21/2019
The rise of the duopoly has eroded local and national news businesses as Google and Facebook eat up almost all of the online ad dollars. But do advertisers have an ethical...
Last updated: 07/18/2019
The idea that Google, the web's biggest advertising company, is reportedly preparing to launch an ad blocker sounds absurd on its face. It's a bit like a jewelry store hiring a...
Last updated: 07/17/2019
Facebook is tweaking its algorithm again, and issuing a warning to "low-quality web page experiences" with terrible advertising: We're coming for you. Facebook...
Last updated: 07/14/2019
So it’s 2019 and we’ve come to the point that the question is no longer, ‘Do you listen to podcasts?’ but more ‘What podcasts do you listen to?’ Their usage is increasing...
Last updated: 07/13/2019
It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of...
Last updated: 07/13/2019
Social media advertising can be a powerful tool if utilized correctly. Unfortunately, many brands have a hard time getting consumers to engage with their ads. This can result in...
Last updated: 07/08/2019
Search engine optimization (SEO) is one of the best ways to bump-up your brand awareness for apparent reasons. That’s not just a statement, it’s a fact. About93 percent of...
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