Articles about advertising


Why Marketers Need to Push for Inclusivity in Music

Last updated: 07/30/2019

Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences,...

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Advertisers Need to Pay More Attention to the Weather When Planning Campaigns

Last updated: 07/30/2019

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the types of...

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Facebook Advertising Mistakes That Will Cost You

Last updated: 07/29/2019

If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to...

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Do ad buyers have a moral obligation to save media? - Digiday

Last updated: 07/21/2019

The rise of the duopoly has eroded local and national news businesses as Google and Facebook eat up almost all of the online ad dollars. But do advertisers have an ethical...

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Can Google's ad blocker save the online ad industry from itself?

Last updated: 07/18/2019

The idea that Google, the web's biggest advertising company, is reportedly preparing to launch an ad blocker sounds absurd on its face. It's a bit like a jewelry store hiring a...

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What's the deal with podcast advertising?

Last updated: 07/14/2019

So it’s 2019 and we’ve come to the point that the question is no longer, ‘Do you listen to podcasts?’ but more ‘What podcasts do you listen to?’ Their usage is increasing...

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How do we boost transparency in digital advertising?

Last updated: 07/13/2019

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of...

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Are You Maximizing Consumer Engagement Through Social Media Advertising?

Last updated: 07/13/2019

Social media advertising can be a powerful tool if utilized correctly. Unfortunately, many brands have a hard time getting consumers to engage with their ads. This can result in...

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Is Paid Search Advertising Right For Your Business?

Last updated: 07/08/2019

Search engine optimization (SEO) is one of the best ways to bump-up your brand awareness for apparent reasons. That’s not just a statement, it’s a fact. About93 percent of...

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If you want to deliver relevant ads, you've got to get better at using data

Last updated: 07/01/2019

Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest Chartered...

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Top 10 Benefits of Social Media for Ad Agency New Business

Last updated: 06/26/2019

FUEL LINES Fueling Ad Agency New Business Through Social Media On Demand Agency Expert Webinar Series: Top 10 Benefits of Social Media for Ad Agency New Business Social media...

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10 Ways to Advertise Your Business for Under $50 - Small Business Trends

Last updated: 06/22/2019

A number of small businesses still aren’t spending enough advertising cash to get good results although they know they should. One of the reasons is a limited budget, but did...

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