Latest Articles


Community safety in the digital age

Last updated: 07/21/2019

You don’t have to look further than the news to see how technology is transforming the way law enforcement fights crime. Take the NYPD’s 2018 arrest of the “Tip Jar Bandit.”...

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Why Email Marketing Is Still The Best Way To Reach An Online Audience

Last updated: 07/21/2019

Is email marketing part of your online marketing strategy? If not, you need to reconsider your position and look at the different ways this method can benefit your business. It...

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Do ad buyers have a moral obligation to save media? - Digiday

Last updated: 07/21/2019

The rise of the duopoly has eroded local and national news businesses as Google and Facebook eat up almost all of the online ad dollars. But do advertisers have an ethical...

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4 Steps to Give Your Business a Digital Presence Overhaul

Last updated: 07/21/2019

4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: ...

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Top 5 Reasons Your Social Media Approach Isn't Working |

Last updated: 07/20/2019

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing...

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What Does the Future of Paid Search Look Like?

Last updated: 07/20/2019

Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most...

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Is your information architecture costing your e-commerce web shop millions in lost sales?

Last updated: 07/20/2019

Sign up for our daily recaps of the ever-changing search marketing landscape. Is your information architecture costing your e-commerce web shop millions in lost sales? Solid...

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11 Changes & New Features Coming to AdWords: What You Need to Know

Last updated: 07/20/2019

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on...

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Marketing With a Blended Marketing Strategy For Maximum Visibility - JOSIC

Last updated: 07/20/2019

Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your...

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Why Brand Storytelling Is The Future of Marketing

Last updated: 07/19/2019

Wouldn’t it be nice to look into a crystal ball and discover how marketing will look in the future? Well, that’s probably not going to happen, so instead, we have to look at...

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