Latest Articles


Eight Effective Tips For Marketing Through Instagram

Last updated: 08/09/2019

With over 1 billion monthly users and more than 500 million daily users, Instagram is now the second most engaged social platform after Facebook. The photo-sharing app reached...

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How To Grow Your Instagram Followers And Increase Engagement

Last updated: 08/09/2019

Contact Us How To Grow Your Instagram Followers And Increase Engagement Savvy small businesses have embraced digital technology in a big way. Social networks and pictures have...

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How to Run An Instagram Takeover

Last updated: 08/09/2019

Instagram takeovers are a powerful way to accomplish several Instagram marketing objectives, such as increasing brand awareness, gaining access to new audiences, and boosting...

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23 Essential Content Marketing Metrics to Measure Your Campaign‘s Performance

Last updated: 08/09/2019

Effective Content Marketing has always been based on a well-organised content strategy, clearly defined targets, and constant analysis of the results.  How can you determine...

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How to Improve Your SEO Rankings

Last updated: 08/08/2019

What is the first thing that comes to mind when you see the word ‘SEO’? What are some of the things you concentrate on when you are trying to improve SEO on your website to...

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The Challenges with Single Toggle Buttons

Last updated: 08/08/2019

Toggle buttons should do three things — change states, show the current state, and reveal unselected options. If your toggle button doesn’t do all these things, it has poor...

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Top Five Content Marketing Tips

Last updated: 08/08/2019

Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on their reputations alone. Why? They...

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Why Location-Based Emails Are So Important for Your Brand

Last updated: 08/08/2019

As so many consumers use mobile to make purchasing decisions on-the-go, the power of location-based email marketing is greater than ever.  Location-based email marketing allows...

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A Social Media Audit Template for Social Media Managers

Last updated: 08/08/2019

A key part to creating a social media marketing plan is conducting a social media audit. This assesses how well your current social media use works for you. There are many...

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Do Instagram Users Like Graphics or Photos?

Last updated: 08/07/2019

At the Social Media Lab, we recently proved through our research that color photos outperformed black-and-white photos on Instagram. Color photos gained 24% more Likes and...

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Five Hacks To Make The Most Of Your Social Media Strategy

Last updated: 08/07/2019

A strong social media strategy is a must for any business looking to brave the waters of marketing in the digital age. So, you’ve spent all this money on an advanced social...

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Top 4 Reasons Why Headless Commerce is Better for Customer Experience

Last updated: 08/07/2019

As a follow up to a previous article on why top brands are abandoning monolithic ecommerce solutions, this article explores why a headless commerce solution is proving to be the...

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